BMC greenlights new ad policy, seeks state govt nod

In OOH News By Pray Jani - March 12, 2020

The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices

Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Moving Walls runs blockchain-powered DOOH pilot for foodpanda

In Digital OOH By M4G Bureau - March 11, 2020

Aqilliz has partners Moving Walls for the pilot

XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities

In Digital OOH By M4G Bureau - March 11, 2020

Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities

Coca-Cola’s new uplifting campaign to spread across OOH

In OOH News By M4G Bureau - March 11, 2020

The new campaign to highlight Coca-Cola’s upliftment & positive energy

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

MHOA condemns media owner act of harming trees

In OOH News By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

Puma signs Bollywood icon Kareena Kapoor Khan as the new brand ambassador

In OOH News By M4G Bureau - March 06, 2020

Kareena will be the face for PUMA’s soon-to-be launched Studio Collection – a low-intensity training apparel collection

Volvo Car India cleans Outdoor scenario for kids

In Campaigns By M4G Bureau - March 06, 2020

A #BreatheFree CSR initiative has been launched in collaboration with ASSOCHAM