Leafberry makes an impactful use of its media bouquet for noble cause

In Campaigns By Bhawana Anand - March 31, 2020

The sole outdoor media operator of Ludhiana brings local language on hoardings to educate masses about preventive measures

'This is the time to walk that extra mile'

In Viewpoints By Pray Jani - March 30, 2020

‘Hats off to my hard-working team in APAC and India who keep surprising me by their incredible commitment as top-class professionals’

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

Contract renewals a challenge for Hyderabad media owners

In OOH News By Bhawana Anand - March 27, 2020

Telangana OOH body pursuing with GHMC for relief on license fee payment

Transit media operators weighed down by growing revenue losses

In OOH News By Bhawana Anand - March 26, 2020

Getting transit media business back on the rails will be a gargantuan task, they maintain

OAAA exploring safeguards for US OOH business

In OOH News By M4G Bureau - March 25, 2020

The OOH industry could benefit from the government stimulus packages and other spends

MHOA, FAMO, media owners in Delhi approach authorities for license fee waiver for a minimum of 3 months

In OOH News By Bhawana Anand & Pray Jani - March 24, 2020

MHOA welcomes MCGM decision to waive off license fee on hoardings for one month

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms