MediBuddy & DocsApp merge to create India’s largest digital healthcare platform

In OOH News By M4G Bureau - June 05, 2020

The entity has attracted INR 150 Crore INR in funding from marquee investors to further revolutionise digital healthcare & telemedicine sector

Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice

‘Transparency, accountability will greatly determine brand choice of media’

In OOH News By Bhawana Anand - June 04, 2020

Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern

Embrace your inner underdog!

In Viewpoints By M4G Bureau - June 03, 2020

Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Early advertisers will get 5x advantage in OOH’

In OOH News By Bhawana Anand - June 02, 2020

Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal

Times OOH announces free creative services for Outdoor campaigns

In OOH News By M4G Bureau - June 01, 2020

The idea is to help their Clients make a quick and strong comeback

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Times OOH initiating steps for surrender of BQS media rights in Mumbai city

In OOH News By M4G Bureau - June 01, 2020

BQS media commands widespread audience reach in the city