How will COVID19 impact Green OOH drive?

In OOH News By Pray Jani - July 07, 2020

Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic

Spinny Cars appears back on roads with safety promises

In Campaigns By M4G Bureau - July 06, 2020

The OOH campaign targets masses looking for the second-hand cars for the safe traveling in Delhi

Times OOH's Vikram Hemdev joins Laqshya Airport business as COO

In OOH News By M4G Bureau - July 02, 2020

Joining the Laqshya Hyderabad Airport Media Pvt Ltd, Vikram replaces Shashi Sinha as he resigns from the company

Skyrams Outdoor Advertisings India appreciates commitment of Doctors on National Doctors Day

In Campaigns By M4G Bureau - July 02, 2020

The agency displayed messages on DOOH media spread across 30 locations in the city of Coimbatore

Streettalk bags 29 metals at Asian Customer Engagement Forum and Awards

In OOH News By M4G Bureau - July 02, 2020

The agency wins 13 Gold and 8 Silver & Bronze each along with the prestigious title of ‘Most Admired OOH Media Agency 2020’

Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

‘In case of violation, any unauthorised advertisement will attract penalty’ warns Delhi civic body in its notice

In OOH News By M4G Bureau - July 02, 2020

NDMC has spotted a few illegal hoardings, LED/LCD boards without permission and oversized shop signages in the areas under its jurisdiction

‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’

In Viewpoints By Bhawana Anand - July 01, 2020

Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario

India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

‘Conventional OOH strategy will be helpful to reach masses’

In Viewpoints By Bhawana Anand - June 30, 2020

Abhinav Iyer, General Manager – Marketing & Strategy, The Muthoot Group, spells out that conventional outdoor campaigns would be be crucial post lockdown to connect with wider audiences.