Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Burger King turns mask into branding tool

In OOH News By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey

In OOH News By M4G Bureau - August 11, 2020

The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only

Fujifilm extends support to Indian PSPs with Buy Back deal

In OOH Solutions By M4G Bureau - August 11, 2020

The Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer

Rajasthan govt responsive to industry needs: Planet Outdoor

In OOH News By Bhawana Anand - August 10, 2020

Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation

Marico partners with HDFC & Ola to promote ‘Protect’

In OOH News By M4G Bureau - August 06, 2020

Recently launched surface disinfectant spray will be given to both companies to help them continue to offer safe services.

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

‘Experiential marketing, OOH can make a powerful combination’

In Gallery By - August 06, 2020

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy

BMC promotes gender equality through traffic signals

In OOH News By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages