'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

LPFLEX Sign System India, bags contract Expansion of RGIA Hyderabad for Design, Supply, Fabrication & Installation of Wayfinding & Navigational Signages

In OOH Solutions By Bhawana Anand - November 13, 2020

The global manufacturing company has been assigned to install over 1100 signages across Passenger Terminal Building & other areas of the airport

Star Pravah paints Kolhapur pink

In Campaigns By M4G Bureau - November 13, 2020

To announce the launch of new show based on Lord Jyotiba, Star Pravah brought back color into the celebrations

Welspun captures festive season with two tactical campaigns

In Campaigns By M4G Bureau - November 12, 2020

Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

In Digital OOH By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

JCDecaux accentuates Dubai International Airport with iconic site

In Digital OOH By M4G Bureau - November 11, 2020

The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport

Amazon creates stir with OOH innovation for Mirzapur 2 launch

In Campaigns By Bhawana Anand - November 11, 2020

Ideated and executed by Active Media Innovations, the innovation was designed to bring back the flavor of the show

Uber to launch ‘Safer For Each Other 2.0’ 360-degree campaign

In OOH News By M4G Bureau - November 11, 2020

On the onset of ongoing pandemic, the brand reassures passengers’ safety in the second part of campaign

Delhi metro footfall shoots up in second month of reopening

In OOH News By M4G Bureau - November 10, 2020

According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October

Nikita Das appointed to handle marketing & advertising for Hyatt Hotel

In OOH News By M4G Bureau - November 09, 2020

Nikita has more than a decade experience of Marketing Communications & Advertising industry