Mobile AR for spectacular 3D interactive experiences on Piccadilly Lights

In Digital OOH By M4G Bureau - December 07, 2020

Technology has been developed in partnership with Darabase

Nabendu Bhattacharyya moves on from Milestone Brandcom

In OOH News By M4G Bureau - December 04, 2020

Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests

Rural markets likely to recover faster than urban: Kantar and GroupM report

In Research By M4G Bureau - December 04, 2020

The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy

‘Airport traffic to reach pre-COVID levels by Jan 2021’

In OOH News By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

UK OOH to grow by 31% in 2021: GroupM report

In Research By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

Havas Group kicks off gender diversity initiative

In OOH News By M4G Bureau - December 02, 2020

Called ‘Women who Inspire’, the initiative has launched a core group with members in senior roles, across all six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

NYKAA Pink Friday sale is back on OOH

In OOH News By M4G Bureau - December 01, 2020

A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors

An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

In Campaigns By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21