Lionsgate India announces app launch with a big roar

In Campaigns By M4G Bureau - January 07, 2021

A 10-day OOH led activity is spread across Delhi and Mumbai

TN permits movie halls to operate with full capacity

In OOH News By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

Prerna Mehrotra promoted as CEO, Media, APAC

In OOH News By M4G Bureau - January 05, 2021

She will lead dentsu’s global Media business across the APAC region

Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!

In Campaigns By Bhawana Anand - January 04, 2021

Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention

Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

In OOH News By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis

In OOH News By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Digital printers show positive outlook, says study

In Research By M4G Bureau - December 24, 2020

The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity