‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

Bah! That's called creativity

In OOH News By M4G Bureau - May 17, 2021

Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.

Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life

In OOH News By M4G Bureau - May 17, 2021

Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.

Clear Channel OMA entries shortlisted; winners to be decided by public vote

In OOH News By M4G Bureau - May 13, 2021

Winners will be announced at a Clear Channel virtual awards event on 10 June.

Outdoor Advertising Awards (OAA) Contest is back

In OOH News By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

Mahakumbh pilgrims get to take home their Ganga, thanks to Prince Pipes

In Campaigns By M4G Bureau - May 10, 2021

As part of the ‘Ab Ghar Ghar Mein Ganga’ campaign in Hardwar, the the brand distributed miniature models of the Prince Pipes water tank containing the sacred river water at special kiosks across 5 ghats.

MHOA approaches MCGM for fee waiver, relief package

In OOH News By M4G Bureau - May 10, 2021

MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.

Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness

In Digital OOH By Rajiv Raghunath - May 06, 2021

The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency