Air passenger traffic sees 28% increase during July-Sept

In OOH News By Rajiv Raghunath - November 15, 2021

Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020

Public, charity messages highlight a decade of action during the COP26 climate conference

In OOH News By Rajiv Raghunath - November 12, 2021

Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.

Powering Programmatic OOH in Asia markets

In Digital OOH By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28

CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes

In OOH News By M4G Bureau - November 11, 2021

CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space

Broadsign appoints Jonny Richardson as Director, Business Development, APAC

In OOH News By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite

COMMB introducing place-based Audio OOH measurement methodology

In OOH News By M4G Bureau - November 08, 2021

Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg

New tech, changing consumer audio usage boosting US audio ad spend

In Research By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

‘Direct concerted efforts to build & promote OOH audience metrics’

In Research By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

In Campaigns By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Bridgestone India rolls out disabled-friendly initiatives at Pune railway station

In OOH News By M4G Bureau - October 29, 2021

The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.