Raheel Amjad, CBO - Media & Advertising, Adani Airport Holdings to speak at OAC 2024

In OOH News By M4G Bureau - June 27, 2024

Raheel Amjad will engage in a panel discussion on ‘How to get brands to show more love for OOH?’

Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024

In OOH News By M4G Bureau - June 26, 2024

Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.

Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.

Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA

In OOH News By M4G Bureau - June 24, 2024

Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats

Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - June 24, 2024

“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

In OOH News By Rajiv Raghunath - June 24, 2024

Decks being cleared for return of billboards in areas under BBMP jurisdiction

Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’

In OOH News By Sakshi Sanghavi - June 19, 2024

The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.

Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’

In OOH News By M4G Bureau - June 19, 2024

The musical billboard innovation is a Guinness World Records holder

Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors

In OOH News By Sakshi Sanghavi - June 19, 2024

OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.

IOAA Chairman Pawan Bansal to address OAC 2024

In OOH News By M4G Bureau - June 17, 2024

Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others