Results For "24"
192 News Found
Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark
In OOH News By M4G Bureau - September 14, 2021
The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.
Lagos OOH body plans conference & exhibition on Sept 23-24
In OOH News By M4G Bureau - September 13, 2021
The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
In top gear with OOH as a tactical weapon
In Viewpoints By Pray Jani - July 21, 2021
OOH offers marketers a tactical weapon – the weapon of being hyperlocal, says Gajendra Jangid, Co-Founder and CMO, CARS24
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
In Digital OOH By Rajiv Raghunath - May 06, 2021
The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.
Digital Signage market to grow by $7 Billion by 2024
In Research By M4G Bureau - January 11, 2021
The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
In Research By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands
In OOH News By M4G Bureau - November 17, 2020
In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses
Cars24 onboards Ogilvy as creative agency
In OOH News By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
Canon India launches customer service mobile applications for B2B clients
In OOH Solutions By M4G Bureau - July 22, 2020
As part of its persistent customer servicing efforts, Canon India will provide 24x7 assistance to customers through the new mobile applications