Results For "2022"
167 News Found
Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest
In OOH News By M4G Bureau - August 21, 2022
Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities
In OOH News By M4G Bureau - August 18, 2022
With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.
Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022
In OOH News By M4G Bureau - August 13, 2022
Suresh comes with 30 years of experience in the media and advertising industry.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022
In OOH News By M4G Bureau - August 09, 2022
The discussion will centre on ‘What should OOH do to attract more brand spends’.
Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022
In OOH News By M4G Bureau - August 05, 2022
The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.
Actor & Director Padmavati Rao to address Outdoor Advertising Convention 2022
In OOH News By M4G Bureau - August 01, 2022
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022
In Campaigns By Rajiv Raghunath - July 28, 2022
At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.