Results For "2022"
167 News Found
PPDS set to show ‘transformational’ Philips professional displays & solutions at InfoComm Southeast Asia 2022
In OOH Solutions By M4G Bureau - October 27, 2022
PPDS will be showcasing its latest suite of Philips digital signage, professional TV and collaboration-inspired interactive display solutions
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
In Research By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.
HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network
In OOH News By Rajiv Raghunath - September 30, 2022
Bids to be submitted by October 21, 2022
PNB woos TG with brand splash on Delhi Metro
In Campaigns By M4G Bureau - September 28, 2022
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
Makings of a DOOHvolution
In Gallery By - September 22, 2022
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022
‘Recognise the power of patterns’
In Gallery By - September 13, 2022
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative
In OOH News By M4G Bureau - September 07, 2022
24 million children to be reached through Dettol Hygiene Olympiad in 2022
‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022
In OOH News By N Jayalakshmi - August 23, 2022
The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.