Kempegowda International Airport, Bengaluru invites bids for managing advertising media

In OOH News By M4G Bureau - February 15, 2022

The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.

Iconic Goafest returns in May 2022 with its 15th edition

In OOH News By M4G Bureau - February 09, 2022

The fest has been rescheduled to be held during 5th- 7th, May, 2022.

Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens

In Digital OOH By Rajiv Raghunath - February 03, 2022

World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day

Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta

In OOH News By Rajiv Raghunath - February 03, 2022

Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

Rail infra expansion, modernisation of train services will boost railway OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Greater focus on tourism, long-term visionary plans needed

Global ad spends to grow at 9.2% in 2022: dentsu forecasts

In Research By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

In OOH News By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

Will Budget 2022-23 put more money in the hands of consumers?

In OOH News By Rajiv Raghunath - January 25, 2022

Demand creation will be the panacea

‘OOH with a purpose will come to the fore in 2022’

In OOH News By - January 24, 2022

Fabian Trevor Cowan’s delineates 5 factors that will have the most influential impact on OOH/DOOH in the current year