TPS Engage, art tech company d’strict craft spectacular, contextual DOOH

In Digital OOH By Rajiv Raghunath - September 14, 2020

The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

In OOH News By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

US pDOOH ad spending will double in 2020, but remains experimental

In Research By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

Eurosport, Ocean Outdoor revisit Olympic Games London 2012 on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - August 05, 2020

Showcase marks day of postponed Olympic Games Tokyo 2020 Closing Ceremony

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

In Research By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

In OOH News By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

Samsung Electronics launches virtual ‘Visual Experience Showcase 2020’

In OOH Solutions By M4G Bureau - July 07, 2020

The virtual tour showcases QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology