Nissan brings virtual cricket to Kolkata ahead of World Cup 2019

In Digital OOH By Ria Banerjee - December 17, 2018

The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity

Leagas Delaney chairman Tim Delaney to deliver Creative Keynote at FEPE 2019

In OOH News By M4G Bureau - December 07, 2018

Leagas Delaney is now one of the world’s few independent creative networks with offices in London, America, Hamburg, Milan and Shanghai

DMRC invites bids for media rights on Line 7

In OOH News By M4G Bureau - December 06, 2018

The tender will open on January 4, 2019

Nominations open for FEPE International 2019 Awards

In OOH News By M4G Bureau - November 30, 2018

Closing Date for all Nominations is March 1, 2019

Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front

Railways clarifies that media contracts shall not exceed 5 yrs

In OOH News By M4G Bureau - September 17, 2018

The Railway Board, in a circular dated September 12, 2019, has clarified that the contract tenure shall be for a minimum of 3 years and a maximum of 5 years; the tendering process for a new contract shall be initiated at least 9 months prior to the completion of the existing contract

OOH growth exceeds expectations -- FICCI KPMG Report

In OOH News By Bhawana Anand - March 27, 2015

The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8% to reach Rs 35.1 billion in 2019