Ludhiana MC puts on hold implementation of new Punjab ad policy

In OOH News By Bhawana Anand - September 06, 2018

The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city

Edelweiss Group backs Indian athletes all the way

In Gallery By M4G Bureau - September 03, 2018

The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018

Edelweiss Group backs Indian athletes all the way

In Campaigns By M4G Bureau - September 03, 2018

The brand took the OOH route to highlight its support for the Indian contingent at the Jakarta Asian Games 2018

UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Dr. Velumani inspires OOH industry at OAC 2018

In Gallery By - August 21, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

In Gallery By - August 21, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

Initiate consumer data capture with a pilot: LV Krishnan

In OOH News By Bhawana Anand - August 03, 2018

L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology

Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin

In OOH News By M4G Bureau - August 02, 2018

Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted

Native content will make OOH more engaging: Brendon Cook

In Digital OOH By M4G Bureau - August 01, 2018

Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank