fbb India fashions flash ramp walk at Mumbai airport

In Gallery By M4G Bureau - October 22, 2018

The brand organised a fashion show with celebrities like Radhika Apte and Miss India 2018 2nd Runner-up Shreya Rao Kamavarapu walking the ramp

Odisha beckons tourists globally ahead of Hockey World Cup

In Campaigns By M4G Bureau - October 18, 2018

Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas

fbb India fashions flash ramp walk at Mumbai airport

In Campaigns By M4G Bureau - October 17, 2018

The brand organised a fashion show with celebrities like Radhika Apte and Miss India 2018 2nd Runner-up Shreya Rao Kamavarapu walking the ramp

BBMP’s new ad policy impales outdoor business in the city

In OOH News By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Bhubaneshwar MC bringing down rooftop sites in city

In OOH News By Bhawana Anand - September 17, 2018

The drive is aimed at rooting out illegal media, as also to enhance the city aesthetics ahead of the 2018 Men's Hockey World Cup Championship that will be organised in Bhubaneswar

MCGM, MHOA to discuss issues related to rooftop sites

In OOH News By Bhawana Anand - September 12, 2018

MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings

Matthew teaches 6 Business Judo moves to Indian OOH industry

In Gallery By - September 07, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018