Integrated campaigns deliver best: AdReaction study

In Research By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

ISLE 2018 to showcase cutting-edge LED displays, lighting

In Digital OOH By M4G Bureau - January 18, 2018

Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE

Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31

In OOH News By M4G Bureau - January 17, 2018

Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018

Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’

In Campaigns By M4G Bureau - January 14, 2018

Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations

‘DOOH integral to media mix for movie promotions’

In Research By M4G Bureau - January 12, 2018

Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches

Atin takes Asian Games 2018 sky high on board NokScoot

In Gallery By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

Santosh Padhi to lead Outdoor Lotus, Press Lotus Jury at ADFEST 2018

In OOH News By M4G Bureau - January 09, 2018

ADFEST 2018 will be held during March 21-24 2018 at the Royal Cliff Hotels Group, Pattaya; Paddy will lead the jury in two categories where he has attained stellar achievements

Atin takes Asian Games 2018 sky high on board NokScoot

In Campaigns By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

ArtPop 2018 Billboard Competition in US turns the spotlight on local artists

In OOH News By M4G Bureau - December 26, 2017

The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018