Swift goes to town with ‘Be Limitless’ proposition

In Campaigns By M4G Bureau - February 13, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka

In OOH News By M4G Bureau - February 07, 2018

ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially

Punjab Govt assessing industry feedback on draft ad policy

In OOH News By M4G Bureau - February 06, 2018

The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws

Union Budget 2018-19 thrust on rail, aviation infra augurs well for OOH

In OOH News By M4G Bureau - February 02, 2018

The Budget has proposed an allocation of record Rs 1.48 trillion for Indian Railways to raise its carrying capacity and improve the train travel experience, and proposed to expand airport capacity five times

Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Railways’ Package No. 16 technical bid opening on Feb 21

In OOH News By M4G Bureau - February 01, 2018

The timeline for submission of bids to Package No. 16 (Mumbai OOH Area) is February 19, 2018. The technical bid opening is scheduled on February 21, 2018

Bullseye Media takes up ‘Powered By’ sponsorship of Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Karnataka Talks OOH Conference 2018 will be addressed by Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers

Ashish Bajaj, Media Head, Ola to address Karnataka Talks OOH

In OOH News By M4G Bureau - January 31, 2018

Ashish will speak on the theme of ‘How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges’ at the Karnataka Talks OOH on February 9, 2018

Draft Punjab outdoor ad policy needs to shed more light on DOOH

In OOH News By Bhawana Anand - January 29, 2018

The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA; rooftop media opportunities need to be looked into

Punjab Municipal Corporation releases draft Outdoor Advertising Policy 2018

In OOH News By M4G Bureau - January 25, 2018

The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their suggestions pertaining to the draft policy by January 31