Results For "2018"
167 News Found
KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring
In OOH News By Ria Banerjee - March 21, 2018
Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.
Goafest 2018 announces Abby shortlisted entries
In OOH News By M4G Bureau - March 19, 2018
In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review
DMRC invites bids for media rights on Yellow Line
In OOH News By M4G Bureau - March 14, 2018
The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018
2017 was a year of modest growth for OOH says FICC-EY report 2018
In Research By M4G Bureau - March 05, 2018
The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth
Brendon Cook, CEO, oOh!media to address OAC 2018 in Mumbai
In OOH News By M4G Bureau - February 26, 2018
Brendon Cook will speak on theme of ‘How dynamic media will drive OOH growth in a digital world’ at the Outdoor Advertising Convention (OAC) that will be organised in Mumbai during July 27-28, 2018
Outdoor norms relaxed for promotion of UP Investors Summit 2018
In OOH News By M4G Bureau - February 20, 2018
Industry sees the relaxation as a temporary step, uncertain about how the tide will change for OOH business in the city of Lucknow
OOH to grow 10% in 2018: Pitch Madison Report
In Research By M4G Bureau - February 16, 2018
Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%
Swift goes to town with ‘Be Limitless’ proposition
In Gallery By M4G Bureau - February 14, 2018
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
GroupM forecasts 13% growth in adex in 2018
In Research By M4G Bureau - February 14, 2018
OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY
Registration open for Indian delegates to FEPE Congress in Sorrento, Italy
In OOH News By M4G Bureau - February 13, 2018
Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Sorrento, Italy during June 6-8, 2018