OUTDOOR ASIA
November 2024
November 2024
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With high foot traffic in metropolitan areas and large audiences for digital advertising, the Philippines stands to benefit from this...
Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home advertising across key international markets.
The account will be handled by PHD India’s Mumbai office
The Agency has been working with the Advertiser since 2012.
Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has...
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says...
Udit Mittal, Deputy General Manager, Tata Motors shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive...
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for...
Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Art for facilitating positive social, economic, and ecological change
A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...
Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...
