Planning Strategies3 weeks ago

IPG Mediabrands opens global centre of excellence in Pune

The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally

Media Planning & Buying3 weeks ago

Global brands: Where it all starts

Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations

Media Planning & Buying1 month ago

Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

DOOH highlights will be shown in 13 cities

Media Planning & Buying2 months ago

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to...

Media Planning & Buying2 months ago

MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%

India among the most dynamic ad markets this year

Brand Insights2 months ago

Federal Bank recreates its sonic identity for this World Music Day

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...

Brand Insights4 months ago

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth,...

Brand Insights5 years ago

BharatPe signs Salman Khan as brand ambassador

Salman will appear in their upcoming marketing campaigns

Brand Insights5 years ago

Coca-Cola ties up with ICC to spread the cricket fizz

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’...

Brand Insights5 years ago

Sara Ali Khan to promote Fanta’s new Juicy+ variant

The actor will be the face of the brand’s entire marketing and promotion campaign

Audience Data & Measurement2 weeks ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...

Audience Data & Measurement1 month ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...

Audience Data & Measurement2 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...

Audience Data & Measurement3 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...

Audience Data & Measurement3 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...

New Trends1 week ago

‘Not a box-ticking exercise’

Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath

Sustainability2 months ago

75Media unveils its ESG plan in line with UN SDGs

Company already qualifies for a four-star SDG rating, which puts it in the top 10% of businesses researched by Support...

Sustainability5 months ago

‘Sustainability is core to OOH’

Key takeaways from a session on sustainability at the WOO Africa Forum

Sustainability11 months ago

Ocean Outdoor UK adopts new sustainability strategy

Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects

Sustainability12 months ago

ChargeEuropa expands its footprint in Poland, partners hypermarket store chain Selgros

Transgourmet Polska, owner of Selgros, has chosen ChargeEuropa to deploy EV/DOOH charging throughout the entire retail chain across Poland.