By: Sakshi Sanghavi
Last updated : July 18, 2024 4:50 pm
“EverGlow LED is excited to demonstrate how our state-of-the-art solutions redefine the landscape of outdoor advertising.” says Inderjit Kataria, Managing Director, Everglow LED.
Everglow LED, a leading manufacturer of the latest LED display technology in India, joins OOH Advertising Convention (OAC) 2024 to showcase their products at the OOH Expo, which will take place alongside OAC. The convention is set to take place on July 26-27, at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.
Highlighting the products that Everglow LED plans to showcase at the Expo, Inderjit Kataria, Managing Director, Everglow LED said, “From a Hardware perspective we are excited to showcase the following products,
Outdoor COB Technology available in Fine Pitch for outdoor i.e P1.5, P1.8 and P2.5
Outdoor COB with 5000 Nits Brightness and up to9000 Contrast
Outdoor COB with Moisture & Dust resistant and waterproof
Outdoor Solutions with 7000 to 10000 Nits Brightness which can be tested with test equipment available and proof of same is available
Low Power consumption i.e. 230 watt / M2 – 30% Lesser Electricity bill
Light weight Aluminium Diecast Cabinets i.e. 23KG / Cabinet which is more then 50% reduction in conventional weight from MS Cabinets which reduces cost of fabrication & Structure”
Inderjit added, “From a software perspective we are excited to draw customers by showcasing
In House Cloud Based and Offline CMS Software available
Support for designing and detailing for content creation for 3d anamorphic image and video solutions is the latest in the Industry
AI Integration with various sensors and installation along with led displays to get data of viewership”
Talking about tackling the investment concern in DOOH at OAC 2024, Inderjit said, “Yes, there is concern for initial high capex requirements for Digital OOH, however we can support in the following manner
Financial assistance by Everglow in easy payment schedule
Collaborating for revenue sharing arrangements
Apart from this financial concern, Biggest concern as on date is to mitigate the risk of capex investments. Heavy capex requirement will attract huge financial risk, which can be mitigated by having proper insurance coverage including 3rd party insurance cover as well”