Times OOH secures exclusive advertising rights for Mumbai Metro Line 3

Times Innovative Media Ltd (Times OOH), a premier Out-of-Home (OOH) advertising company, has won the exclusive advertising mandate for Mumbai Metro Line 3. This significant achievement reinforces Times OOH's position as a leader in providing innovative and effective advertising solutions in urban transit.

Awarded by Mumbai Metro Rail Corporation Limited (MMRCL), the mandate includes:

- Exclusive advertising rights across 27 stations and 31 trains

- Approximately 20,000 sqm of advertising space

- Station semi-naming rights from Cuffe Parade to Aarey

Mumbai Metro Line 3 is set to revolutionise the city's public transportation system, offering a seamless travel experience for millions of commuters. It will connect major touchpoints, including corporate and leisure hubs, transit networks, and high-traffic locations, boasting the highest ridership of any metro line in India.

Utilising their expertise in out-of-home media, they plan to implement innovative and sustainable advertising solutions that enhance the commuter experience and provide exceptional value to their clients.

With the advertising rights for Mumbai Metro Line 3, Times OOH aims to transform this critical transit route into a dynamic platform where brands can engage with a diverse and captive audience. Their strategic plan includes the careful placement of advertising assets to ensure unparalleled visibility and reach, facilitating impactful brand interactions through digital media. This initiative underscores their dedication to innovation and excellence in out-of-home advertising, striving to create a seamless and engaging experience for commuters while delivering exceptional value to their advertising partners.

"We are honoured to partner with Mumbai Metro Line 3 and manage their advertising rights," said Shekhar Narayanswami, CEO of Times OOH. "This partnership highlights our expertise and commitment to delivering cutting-edge advertising solutions that benefit brands and enhance the commuter experience."

"Times OOH's successful partnerships with transit authorities across India have set a benchmark in the OOH advertising industry. The exclusive rights for Mumbai Metro Line 3 cement our reputation as an industry leader, poised to create impactful advertising experiences that resonate with millions," added Shekhar.

Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.