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OOH News

Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins
Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins

By Rajiv Raghunath - February 04, 2022

Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3

Australia’s OOH industry records 24% net revenue growth in 2021
Australia’s OOH industry records 24% net revenue growth in 2021

By Rajiv Raghunath - February 03, 2022

DOOH accounts for 58.8% of total net media revenue

Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta
Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta

By Rajiv Raghunath - February 03, 2022

Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH
Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

Rail infra expansion, modernisation of train services will boost railway OOH
Rail infra expansion, modernisation of train services will boost railway OOH

By Rajiv Raghunath - February 02, 2022

Greater focus on tourism, long-term visionary plans needed

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai
Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment

Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business
Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business

By M4G Bureau - January 31, 2022

Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region

OMA upgrades MOVE with Neuro Impact Factor application
OMA upgrades MOVE with Neuro Impact Factor application

By Rajiv Raghunath - January 31, 2022

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising

World Out of Home Organization's 1st Africa Forum on Feb 3
World Out of Home Organization's 1st Africa Forum on Feb 3

By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

Hubbali Div of SW Railway invites bids for ad rights at 4 stations
Hubbali Div of SW Railway invites bids for ad rights at 4 stations

By - January 27, 2022

Pre-Bid Meeting via video conference on Jan 28 at 12PM

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