OOH News
_140_270.png "Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai")
Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai
By Rajiv Raghunath - February 22, 2022
Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.
_140_270.png "OOH major Lamar Advertising joins WOO")
OOH major Lamar Advertising joins WOO
By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
_140_270.png "Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference")
Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference
By M4G Bureau - February 22, 2022
The in-person conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
‘Now is the best time to include OOH as part of the media mix’
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Signpost India CTO Syed Haseeb Arfath to speak on pDOOH in India Talks OOH conference in Mumbai on Mar 8
By M4G Bureau - February 21, 2022
The conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
Volta collaborates with Walgreens to expand reach in US
By Rajiv Raghunath - February 18, 2022
Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US
Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8
By M4G Bureau - February 18, 2022
Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance
Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022
By M4G Bureau - February 17, 2022
OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.
Registration open for World Out of Home Organization in-person Global Congress in Toronto
By Rajiv Raghunath - February 17, 2022
The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West.
Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars
By Rajiv Raghunath - February 17, 2022
Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.
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