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OOH News

Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES
Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES

By M4G Bureau - March 28, 2022

The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited

WOO to reveal new audience measurement guidelines at Toronto 2022
WOO to reveal new audience measurement guidelines at Toronto 2022

By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

MOOH solutions firm StreetMetrics launches StreetCity
MOOH solutions firm StreetMetrics launches StreetCity

By Rajiv Raghunath - March 24, 2022

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady
Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin

Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration
Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration

By Rajiv Raghunath - March 21, 2022

Decline in daily Covid cases, resumption of regular international services will provide the growth props

The Advertising Club brings back EMVIES
The Advertising Club brings back EMVIES

By Rajiv Raghunath - March 18, 2022

The contestants will battle it out for recognition on March 25, 2022, at Taj Lands’ End - Seaside Lawns

Tata Tea Premium celebrates Holi party in Metaverse
Tata Tea Premium celebrates Holi party in Metaverse

By M4G Bureau - March 18, 2022

Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences

‘Radhe Shyam’ casts dramatic imageries on OOH canvas
‘Radhe Shyam’ casts dramatic imageries on OOH canvas

By M4G Bureau - March 17, 2022

Bright Outdoor Media executes the multi-city campaign

AAAI announces contest to redesign logo
AAAI announces contest to redesign logo

By M4G Bureau - March 16, 2022

The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo to reflect the future of advertising. The contest is open to all creative individuals and advertising agencies and the last date for receiving entries of the designs is April 15, 2022

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