OOH News
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
By Rajiv Raghunath - April 07, 2022
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich
It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding
By Rajiv Raghunath - April 07, 2022
Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022
By M4G Bureau - April 06, 2022
OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani
MCD to be unified to improve governance, transparency & optimum resource utilisation
By Rajiv Raghunath - April 06, 2022
Municipal Corporation of Delhi, MCD, South Delhi Municipal Corporation, SDMC, North Delhi Municipal Corporation
Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’
By M4G Bureau - April 06, 2022
The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.
Sapphire Media Services take up Title Sponsorship of Outdoor Advertising Convention (OAC) 2022
By M4G Bureau - April 05, 2022
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022
By Rajiv Raghunath - April 05, 2022
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.
TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad
By M4G Bureau - April 05, 2022
The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.
16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly
By M4G Bureau - April 04, 2022
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.
Now playing at Mumbai Airport - IPL 2022!
By M4G Bureau - April 04, 2022
Mumbai Indians and the Board of Control for Cricket in India (BCCI), in association with Times OOH, are welcoming travellers to Mumbai (home of Mumbai Indians) with bright and dynamic creatives on the videowalls and static media at the Chhatrapati Shivaji Maharaj International Airport (CSMIA).
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