OOH News
Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai
By M4G Bureau - April 14, 2022
Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.
Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US
By M4G Bureau - April 13, 2022
Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks
NCRTC plans for FOB with travelator between Sarai Kale Khan RRTS Station & Hazrat Nizamuddin Rly Stn
By M4G Bureau - April 12, 2022
Sarai Kale Khan station is one of the largest stations on 82 Km long Delhi- Ghaziabad- Meerut RRTS corridor. With Multi-Modal Integration (MMI) at its core, this 215 m long, 50 m wide and 15 m high RRTS station is strategically located in close vicinity of Delhi Metro Station, Indian Railway’s Hazrat Nizamuddin station and Vir Haqiqat Rai ISBT.
Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022
By M4G Bureau - April 12, 2022
The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.
GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia
By Rajiv Raghunath - April 11, 2022
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Greater Chennai Corporation exploring ways to boost ad revenues
By M4G Bureau - April 11, 2022
The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act
Rampage Advertising bags sole rights on 121 unipoles in Srinagar
By N Jayalakshmi - April 11, 2022
Adil Bhat, MD, Rampage Advertising says OOH is staging strong recovery in Srinagar
Srishti Group bags ad display rights at key locations inside Chennai International Airport
By Rajiv Raghunath - April 08, 2022
As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands
Broadsign appoints John Dolan as VP, Global Head of Media Sales
By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
Bangalore International Airport, AWS announce Joint Innovation Center
By M4G Bureau - April 07, 2022
The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.
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