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OOH News

JCDecaux unveils ESG strategy for next 8 years
JCDecaux unveils ESG strategy for next 8 years

By M4G Bureau - June 01, 2022

The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society

Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022

By M4G Bureau - June 01, 2022

An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.

Sadhna acquires rights for branding Kolkata Metro Rail a/c coaches
Sadhna acquires rights for branding Kolkata Metro Rail a/c coaches

By N Jayalakshmi - May 31, 2022

The company has won a 3-year contract for exterior and interior ad displays on eight coaches

XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18
XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18

By Rajiv Raghunath - May 30, 2022

Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.

Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury
Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury

By M4G Bureau - May 30, 2022

As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.

Show some love for Classic OOH: Tom Goddard, President, WOO
Show some love for Classic OOH: Tom Goddard, President, WOO

By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

UK-based 75Media in 10-yr deal with OOH asset provider Wildstone
UK-based 75Media in 10-yr deal with OOH asset provider Wildstone

By Rajiv Raghunath - May 27, 2022

The deal will help 75Media to become the largest independ-ent OOH operator in the North of England

Madison Media Ultra bags Media AOR of Jyothy Labs
Madison Media Ultra bags Media AOR of Jyothy Labs

By M4G Bureau - May 27, 2022

Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury
Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury

By M4G Bureau - May 25, 2022

Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative powerhouses in India and globally.

Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022
Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

By M4G Bureau - May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.

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