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OOH News

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury
Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury

By M4G Bureau - June 16, 2022

Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.

Srishti Group, Armour Digital OOH enter strategic partnership
Srishti Group, Armour Digital OOH enter strategic partnership

By Rajiv Raghunath - June 15, 2022

The collaboration is designed to drive DOOH expansion in the southern markets

Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast
Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast

By M4G Bureau - June 14, 2022

Global advertising industry growth pegged at 8.4%

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers

By Rajiv Raghunath - June 14, 2022

This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.

Times OOH unveils advanced, impactful ad network at Kolkata International Airport
Times OOH unveils advanced, impactful ad network at Kolkata International Airport

By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022

By M4G Bureau - June 13, 2022

Mark Bracey will be sharing his perspectives on ‘Digitalising OOH business for smart outcomes’

VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China
VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China

By Rajiv Raghunath - June 10, 2022

Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry

Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru
Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru

By M4G Bureau - June 10, 2022

As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse

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