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OOH News

Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022
Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022

By M4G Bureau - June 24, 2022

Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.

AdQuick.com launches Analytics as a Service for OOH campaigns
AdQuick.com launches Analytics as a Service for OOH campaigns

By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury
Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury

By M4G Bureau - June 23, 2022

Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.

Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states
Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

By M4G Bureau - June 22, 2022

The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH

Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix

By M4G Bureau - June 21, 2022

The unique activation was conducted to encourage women of varied backgrounds to take to swimming

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

QMS ties up with Amplified Intelligence for OOH attention study
QMS ties up with Amplified Intelligence for OOH attention study

By Rajiv Raghunath - June 20, 2022

There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.

IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022

By M4G Bureau - June 20, 2022

Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.

Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022
Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022

By M4G Bureau - June 16, 2022

We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions

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