By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

By Rajiv Raghunath - August 04, 2022

Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY’23, other cities to follow

By Rajiv Raghunath - August 04, 2022

The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.

By Rajiv Raghunath - August 04, 2022

1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.

By Rajiv Raghunath - August 03, 2022

Wildstone has a portfolio of over 3,000 outdoor advertising assets across the UK, Ireland and The Netherlands including super-premium digital billboards located along major roads and motorways.

By M4G Bureau - August 03, 2022

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.

By M4G Bureau - August 02, 2022

The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.

By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

By M4G Bureau - August 01, 2022

Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’

By Prantika Ghosh - July 29, 2022

Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH