OOH News
16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions
By M4G Bureau - August 16, 2022
The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022
By M4G Bureau - August 13, 2022
Suresh comes with 30 years of experience in the media and advertising industry.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13
By M4G Bureau - August 09, 2022
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
WINKmets have arrived in Singapore
By M4G Bureau - August 09, 2022
The WINKmets will take centre-stage in Stellar Ace’s island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter’s journey from before they step out of the house, to when they get home, across 6,000 screens and digital platforms.
Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022
By M4G Bureau - August 09, 2022
The discussion will centre on ‘What should OOH do to attract more brand spends’.
RoshanSpace is hiring!
By M4G Bureau - August 08, 2022
The OOH major is offering compelling opportunities for growth-oriented professionals
POOHM | The revolution of outdoor advertising
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the lines of online media.
Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India
By M4G Bureau - August 05, 2022
“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.
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