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OOH News

Ogilvy appoints Devika Bulchandani Global CEO
Ogilvy appoints Devika Bulchandani Global CEO

By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative
Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

Pernod Ricard, JCDecaux sign an unprecedented data technical alliance
Pernod Ricard, JCDecaux sign an unprecedented data technical alliance

By M4G Bureau - September 07, 2022

In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.

Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue

By M4G Bureau - September 05, 2022

The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport

Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising
Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2
Times OOH unveils a set of high engagement media assets at Mumbai airport T2

By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media

Google makes DOOH inventory available in  Display & Video 360 campaigns
Google makes DOOH inventory available in Display & Video 360 campaigns

By M4G Bureau - August 29, 2022

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

Walk The Talk Communications plans strident steps on OOH landscape
Walk The Talk Communications plans strident steps on OOH landscape

By M4G Bureau - August 26, 2022

The OOH agency, led by Nikhil Verma, Rajat Sikder, Vipul Mehta & Hardeep Singh, is debuting with five offices – in Mumbai, Delhi, Bengaluru, Chennai, and Kolkata.

When art tells the story of brand Mumbai
When art tells the story of brand Mumbai

By M4G Bureau - August 25, 2022

Surreal Design Studio’s project called ‘Infinite Mumbai’ curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city’s spirit and has been installed at the R G Thadani road and Pochkhanwala Road junction in G South Ward.

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