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OOH News

Girish Ahuja, Head of Marketing, H&R Johnson joins OAA 2024 Jury

By Sakshi Sanghavi - June 07, 2024

Girish Ahuja speaks about OOH & creativity and the relevance of OAA.

‘OOH has unique ability to deliver high-impact visuals’

By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong

MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

‘DOOH spurs industry growth, enabling more dynamic and targeted advertising solutions’

By Vasant Jante - June 07, 2024

Anna Bager, President & CEO, Out-of-Home Advertising Association of America (OAAA) talks about OOH’s new growth dynamics at the WOO Global Congress

MSMA partners OAC 2024 as Sponsor of Q&A sessions

By Sakshi Sanghavi - June 07, 2024

“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.

‘OOH growth gathering momentum with DOOH, retail media expansion’

By Vasant Jante - June 06, 2024

WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth

‘Building OOH partnerships with retail media networks’

By Vasant Jante - June 06, 2024

Sheldon Silverman, CEO of SmartBomb speaks about retail media networks at the WOO Global Congress in Hong Kong

Perion’s next frontier: Redefining the contours of OOH with technology

By Vasant Jante - June 06, 2024

In a Fireside Chat with Jeremy Male, Chairman & CEO of OUTFRONT Media, Tal Jacobson, CEO, Perion says that OOH has not reached its true potential

MixIn by Endeavour expands its Retail Media digital offering into Meta in partnership with Zitcha

By M4G Bureau - June 06, 2024

Meta’s MPA helps retailers and their brand partners maximise customer engagement by ensuring brands and customers are well-connected, whilst simultaneously elevating the customer shopping experience in a data-safe environment.