OOH News
OnePlus projects India’s first immersive 4DX commercial in cinemas
By M4G Bureau - September 23, 2022
OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.
Stellar Ace, Revez sign MoU to explore next-gen digital interactive media
By Rajiv Raghunath - September 23, 2022
The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.
As Britain bids farewell to the Queen
By M4G Bureau - September 20, 2022
Advertising paused on the screens
Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo
By Rajiv Raghunath - September 19, 2022
The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business
Wildstone acquires Spain’s OOH major Grupo Redext
By M4G Bureau - September 16, 2022
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone
The Advertising Club re-elects Partha Sinha as President
By M4G Bureau - September 14, 2022
Announces Managing Committee members at Annual General Meeting
Delfrez comes up with a unique activation at Thiruvananthapuram during Onam
By Prantika Ghosh - September 13, 2022
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
Big plans unfolding for overhaul of urban transit systems
By M4G Bureau - September 12, 2022
These developments could catapult transit media business to a higher plane
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
Ogilvy appoints Devika Bulchandani Global CEO
By M4G Bureau - September 09, 2022
In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.
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