OOH News
GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia
By M4G Bureau - October 11, 2022
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
Danish Advertising wins tender to operate unipole media at 21 railway stations in Rajasthan
By Prantika Ghosh - October 10, 2022
The OOH firm won the rights for a 3-year period
WPP acquires remaining stake in MediaCom Communications in India
By M4G Bureau - October 10, 2022
This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.
COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event
By Rajiv Raghunath - October 04, 2022
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts
Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad
By M4G Bureau - October 03, 2022
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”
OUTFRONT Media unveils innovative Melograno campaign in San Diego
By Rajiv Raghunath - September 30, 2022
The media sites selected for the campaign are in close proximity of the brand’s outlets
HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network
By Rajiv Raghunath - September 30, 2022
Bids to be submitted by October 21, 2022
EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic
By Rajiv Raghunath - September 29, 2022
Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.
‘Welcome move, but alternatives will cost three times more’
By Prantika Ghosh - September 27, 2022
Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.
Andhra Pradesh government declares plastic flex ban
By M4G Bureau - September 26, 2022
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.
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