OOH News
KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022
By Rajiv Raghunath - January 05, 2023
The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries
Saibal Biswas, Head of Marketing, Partnerships & PR, MediBuddy to address South India Talks OOH conference
By M4G Bureau - January 03, 2023
The conference will be organised at Courtyard by Marriott, Bengaluru on January 20, 2023.
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn
By M4G Bureau - December 23, 2022
The company continues review of strategic alternatives for its European businesses
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets
By M4G Bureau - December 15, 2022
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.
Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising
By Rajiv Raghunath - December 14, 2022
Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”
Launch of Mopa International Airport in Goa another boost for airport media biz expansion
By M4G Bureau - December 12, 2022
Inbound tourism will be a growth lever for ad business
WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson
By M4G Bureau - December 12, 2022
"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.
Will Vande Bharat Express open up merchandising opportunities?
By M4G Bureau - December 07, 2022
Such initiatives could add to the novel travel experience
_140_270.jpg)
_140_270.jpg)
