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OOH News

Australia’s OOH net media revenue scales $1bn level in 2022
Australia’s OOH net media revenue scales $1bn level in 2022

By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

Broadsign appoints Veronica Ong as Sales Director, Southeast Asia
Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

Zen Digital Media’s ‘Broadcoasters’ sets the stage for Republic Day celebrations at Juhu Beach
Zen Digital Media’s ‘Broadcoasters’ sets the stage for Republic Day celebrations at Juhu Beach

By M4G Bureau - January 27, 2023

Mumbai Police actively participated in the celebrations

Broadsign retains Out of Home Capital as Global Strategic Advisor
Broadsign retains Out of Home Capital as Global Strategic Advisor

By M4G Bureau - January 27, 2023

OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media
JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Non-metro OOH markets have the potential to attract higher ad spends
Non-metro OOH markets have the potential to attract higher ad spends

By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn
Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn

By M4G Bureau - January 24, 2023

Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."

‘OOH ideal for building public awareness of Govt schemes & programmes’
‘OOH ideal for building public awareness of Govt schemes & programmes’

By M4G Bureau - January 23, 2023

Siddalingappa B. Pujari, Managing Director, Karnataka State Marketing Communication & Advertising Ltd shares his perspectives on ‘How OOH can be pivotal to Govt communications outreach’.

‘NINFRIS, e-auctions augment ease of investment in railway media’
‘NINFRIS, e-auctions augment ease of investment in railway media’

By M4G Bureau - January 23, 2023

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru
South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum

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