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OOH News

Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard
Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard

By M4G Bureau - May 08, 2023

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.

ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer
ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer

By M4G Bureau - May 08, 2023

Srinivas Raju was earlier with Posterscope India as Head of Data & Insights

Skybags' latest campaign shines bright on Mumbai’s Eastern Express Highway
Skybags' latest campaign shines bright on Mumbai’s Eastern Express Highway

By M4G Bureau - May 05, 2023

The campaign will be live for a period of 28 days.

Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury
Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury

By M4G Bureau - May 05, 2023

With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29
Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

By M4G Bureau - May 04, 2023

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Rugby World Cup 2023: Worldcom OOH unveils geofencing & MOOH stategy
Rugby World Cup 2023: Worldcom OOH unveils geofencing & MOOH stategy

By M4G Bureau - May 04, 2023

The mega event which is expected to exceed 900 million viewers worldwide.

Basant Rathore, SVP, Brand and Business Development, Jagran Prakashan joins OAA 2023 Jury
Basant Rathore, SVP, Brand and Business Development, Jagran Prakashan joins OAA 2023 Jury

By M4G Bureau - May 03, 2023

Basant has over 25 years of experience across the media landscape spanning various business roles from media planning and buying to content creation.

I&B Ministry cracks down on outdoor advertising of online betting platforms
I&B Ministry cracks down on outdoor advertising of online betting platforms

By M4G Bureau - May 03, 2023

Advisory issued to states, UTs

Ocean Outdoor appoints Marie Le Hur as Marketing Director for UK biz
Ocean Outdoor appoints Marie Le Hur as Marketing Director for UK biz

By M4G Bureau - May 03, 2023

Marie takes responsibility for the marketing of Ocean’s DOOH portfolio to brands, agencies, specialists and landlords

UK’s 75Media forays into Scottish market with Wildstone backing
UK’s 75Media forays into Scottish market with Wildstone backing

By M4G Bureau - May 03, 2023

75Media acquires 122 new billboard sites including largest outdoor advertising structure in Scotland

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