By Nabamita Chatterjee - April 02, 2013

The brand connects with their target group through large facades involving the billboard format

By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013

From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.

By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

By Nameeta Renchi - March 21, 2013

CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.

By Bhawana Anand - March 19, 2013

The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.

By Nabamita Chatterjee - March 19, 2013

Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its TG.

By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.

By VJ Media Bureau - March 14, 2013

The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.

By VJ Media Bureau - March 14, 2013

The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers & non-farmers.