OOH News
ABP's high decibel OOH show
By Bhawana Anand - June 26, 2013
ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the talk of the town and also the debate show of the channel'Maha-Behas'.
Madison Media wins Raymond Group Media AOR
By VJ Media Bureau - June 24, 2013
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
RoshanSpace announces OOH creative & innovation wing
By VJ Media Bureau - June 22, 2013
With the new OOH media creative and innovation arm, RoshanSpace aims to offer unique individuality and clutter breaking perspective for its clientele.
OAC 2013:"Sharing Responsibility - Is client playing its part?â€
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.
OAC 2013: Is Activation a threat to Traditional OOH?
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH?†at Outdoor Advertising Convention (OAC) 2013, Goa.
The 'Why' and 'How' behind Mushrooming specialist agencies
By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
OAC 2013: Torsten IIIgen shares views on Design & Construction of OOH media
By VJ Media Bureau - June 19, 2013
At OAC 2013, Torsten IIIgen, Design Director, Inros Lackner will share his experience on the aesthetics of the OOH medium.
Times OOH acquires advertising rights at T2 in Mumbai Airport
By VJ Media Bureau - June 19, 2013
For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal as well as sponsorship and promotion opportunities.
Cheil Worldwide SW Asia gets new talent
By VJ Media Bureau - June 19, 2013
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.
Siemens organizes Productivity Tour for MSME segment
By VJ Media Bureau - June 18, 2013
The campaign would cover tier 1 & 2 cities and interact with over 25,000 small and medium manufacturing enterprises across India with technologies for productivity and efficiency.
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