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OOH News

Airtel, Google promote free cyber zones at CCD outlets
Airtel, Google promote free cyber zones at CCD outlets

By VJ Media Bureau - November 29, 2013

The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.

Sahara Q Shop creates high decibel visibility
Sahara Q Shop creates high decibel visibility

By Bhawana Anand - November 28, 2013

Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.

Pan Vilas goes high on OOH
Pan Vilas goes high on OOH

By Bhawana Anand - November 28, 2013

Pan masala brand Pan Villas executes a high recall campaign in North India

PMR appoints Anil Goyal as VP-Outdoors
PMR appoints Anil Goyal as VP-Outdoors

By VJ Media Bureau - November 27, 2013

Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.

Chennai Express on OOH track
Chennai Express on OOH track

By VJ Media Bureau - November 25, 2013

Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.

RED FM's tribute to Sachin in Kolkata
RED FM's tribute to Sachin in Kolkata

By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.

Study reveals growth in OOH spends
Study reveals growth in OOH spends

By VJ Media Bureau - November 22, 2013

A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.

Clutter: Whose call is it?
Clutter: Whose call is it?

By VJ Media Bureau - November 22, 2013

The onus of removing clutter lay with the OOH industry. This is what emerged at the panel discussion during'UP Talks OOH', an event organized by VJ Media Works in Lucknow on November 15.

Berger Silk adds colour to OOH
Berger Silk adds colour to OOH

By Nabamita Chatterjee - November 22, 2013

The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.

Now showing on OOH:'Ram Leela'!
Now showing on OOH:'Ram Leela'!

By VJ Media Bureau - November 21, 2013

Eros International & Bhansali Productions has come up with a new OOH campaign to spread awareness on the release of their new movie'Ram-Leela'. The campaign was up in Mumbai and only on large format hoardings and kiosks.

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