Thursday, July 18, 2024

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OOH News

Times Innovative Media wins Mumbai Metro rights
Times Innovative Media wins Mumbai Metro rights

By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

Sinex Systems collaborates with Trix International
Sinex Systems collaborates with Trix International

By VJ Media Bureau - December 17, 2013

Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.

Carat Fresh launches Rural Agency
Carat Fresh launches Rural Agency

By Nabamita Chatterjee - December 17, 2013

Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.

Kingfisher connects with a bang @ rock fest!
Kingfisher connects with a bang @ rock fest!

By VJ Media Bureau - December 13, 2013

The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.

Activation versus traditional OOH
Activation versus traditional OOH

By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

Vodafone rides high on LED displays for Pay Go
Vodafone rides high on LED displays for Pay Go

By Bhawana Anand - December 11, 2013

Bates CHI & Partners innovates with LED to capture the internet users.

Billboard Talking - Phase II launched in Mumbai
Billboard Talking - Phase II launched in Mumbai

By VJ Media Bureau - December 11, 2013

The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.

Ambuja Cement builds connect  at Odisha's Bali Yatra
Ambuja Cement builds connect at Odisha's Bali Yatra

By Nabamita Chatterjee - December 10, 2013

By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.

Star Jalsha's'Maa' goes live on hoarding!
Star Jalsha's'Maa' goes live on hoarding!

By Nabamita Chatterjee - December 10, 2013

Through an innovative live Shehnai performance atop a hoarding, Star Jalsha involved all of Kolkata's viewers to celebrate the wedding of the iconic character in one of its most popular daily mega soaps,'Maa'!

'R..Rajkumar': The new OOH hero
'R..Rajkumar': The new OOH hero

By VJ Media Bureau - December 09, 2013

Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'

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