OOH News
Big brands set the pace in grass roots football
By Urvi Malvania, Business Standard, Mumbai - March 18, 2014
Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United
Ficci Frames: Digital and television screens can co-exist
By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.
Kaushik Publicity forays into unipole media
By Bhawana Anand - March 14, 2014
Kaushik Publicity acquires tender for 40 unipoles in Ahmedabad
Media will not get a poll boost, says KPMG
By BS Reporter, Business Standard, Mumbai - March 13, 2014
2014 growth projected at 13% against 11.8% in 2013
Vodafone goes high on BTL for 3G
By VJ Media Bureau - March 12, 2014
The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its 3G plan.
OOH Advertising revenues in US grew by 4.2% in 2013
By VJ Media Bureau - March 11, 2014
Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.
Rose Valley woos travellers in Kolkata
By Nabamita Chatterjee - March 11, 2014
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
Cab Advertising: OOH on a new gear
By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
It's brisk business for outdoor advertising agencies
By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014
It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.
Social media: The rise of targeted advertising
Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.
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