By VJ Media Bureau - July 26, 2014

The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation” category for the Arogya Rath Campaign and the"Best Road-show of the Year” category for the Castrol Mobile Unit Campaign

By Mansi Lavsi - July 24, 2014

A swanky'tinstallation' of a vintage car greets the guests at the Orion Mall atrium

By Nabamita Chatterjee - July 23, 2014

The agency aims to provide turnkey solutions for both ATL and BTL activities

By Bhawana Anand - July 23, 2014

The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media

By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times

By Rajiv Raghunath - July 18, 2014

Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years

By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

By Nabamita Chatterjee - July 16, 2014

DOOH has the makings to make it big, say industry leaders

By Nabamita Chatterjee - July 15, 2014

The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra

By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.