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OOH News

UTC crafts'One Powerful Idea' to showcase its elevators
UTC crafts'One Powerful Idea' to showcase its elevators

By Bhawana Anand - October 30, 2014

The brand has erected a gigantic moving innovation to tell a big story in the outdoor; Milestone Brandcom executed the campaign

Lotus Green partners with Times OOH to build outdoor visibility
Lotus Green partners with Times OOH to build outdoor visibility

By Bhawana Anand - October 29, 2014

The campaign aims to give the brand instant recognition and shine with the intended target segment

Ferrero Rocher amazes shoppers with giant golden pyramid
Ferrero Rocher amazes shoppers with giant golden pyramid

By VJ Media Bureau - October 29, 2014

The leading confectionery brand created a huge three dimensional golden pyramid which measured over 23 feet in height to celebrate Diwali with shoppers at Ambience Mall, Gurgaon. More than 5,000 personalised pictures have been uploaded on social media platforms and shared with shoppers.

McDowell's and Royal Challenge go high with billboards in the East
McDowell's and Royal Challenge go high with billboards in the East

By Nabamita Chatterjee - October 28, 2014

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

Amira joins the festivity to connect with consumers
Amira joins the festivity to connect with consumers

By Nabamita Chatterjee - October 21, 2014

More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata

Havas Media India wins integrated media duties of Assetz
Havas Media India wins integrated media duties of Assetz

By Bhawana Anand - October 21, 2014

With a deep understanding of the real estate market, Havas Media Bangalore office will handle the integrated media duties for Assetz estimated at around Rs 15 crore, including OOH activities

Brandstand - zeroing in on OOH audiences
Brandstand - zeroing in on OOH audiences

By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

Vivel spreads love for the elderly during Durga Puja
Vivel spreads love for the elderly during Durga Puja

By Nabamita Chatterjee - October 20, 2014

The on-ground campaign Vivel Pujo Love executed by MOMS, aimed to celebrate Bengal's biggest festive season by spreading the love among the elderly.

Parle connects with audience through Durga Puja
Parle connects with audience through Durga Puja

By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

Mattel Toys creates impact with larger-than-life display of Hot Wheels
Mattel Toys creates impact with larger-than-life display of Hot Wheels

By Nabamita Chatterjee - October 20, 2014

Hyperspace developed the idea of converting a real car into a Hot Wheels car by giving it a powerful visual impact.

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